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privacy - MDPS

General Introduction

MDPS (hereinafter: “the Company”) wishes to explain its policy regarding the privacy of users of the website it manages and operates – the Uni-Tech website (www.mdps.co.il), including all services provided through it (hereinafter referred to for convenience: “the Company’s website” or “the website”).

The Company intends to explain in this document the purposes and manner of collecting and processing personal information collected on the Company’s website about its users, customers who receive technological solution services, automation and AI for businesses, and their rights arising therefrom.

Important to know: Your use of the Company’s website constitutes your consent to this privacy policy and to everything stated therein. If you do not agree to this privacy policy, you must immediately stop using the Company’s website.

If you are under the age of 18, you must obtain permission to use the Company’s website and the services offered therein from your parents or another person who is responsible for you, and their full consent to this privacy policy.

We emphasize that you are not legally obligated to provide personal information yourself and that your provision of such information is solely dependent on your free will and consent.

What is personal information?

The Privacy Protection Law, 5741-1981 defines personal information as data relating to an identified person, or a person who can be identified with reasonable effort, directly or indirectly, through an identifier, such as:

His name

His identity number

His location data

His biometric identifier

Online identifiers of his end devices

Information relating to his physical, economic, health, social or cultural situation

This law, and the regulations under it, establish rules for the lawful processing of personal information.

The Company’s database

The information collected on the Company’s website will be stored in the Company’s databases.

Unless expressly stated otherwise, you are not under any legal obligation to provide personal information and the provision of information on your part depends solely on your desire and consent. However, certain services may be provided to you, due to their nature, only if the necessary information is provided for the purpose of providing them, otherwise the Company will be unable to provide them properly or at all.

Name of the database: Database “Uni-Tech” – [Registration number will be submitted after the database is registered]

Contact details in connection with this database are available under the heading “Contact details” detailed below in the privacy policy.

What information is collected about me, how and why?

A. Information that will be provided to us at your initiative due to receiving services or making contact

The company offers advanced technological solutions, automation services and AI for businesses. As part of providing services, the following information is collected:

Requests for services and needs assessment:

Identity details: full name, position in the organization

Contact details: telephone, email, address

Company details: name, field of activity, size

Description of technological and business needs

Existing systems and technological infrastructure

Business goals and objectives

Provision of CRM and automation services:

Access details to the client’s systems

Organization and employee data

Information about business processes

Performance and sales data

Integration details with external systems

Automation settings and work concept

Outsourced development services:

Technical and functional requirements

Information on existing databases

Access details to development environments

Testing and QA data

Security and control systems

WhatsApp bot services:

Phone numbers and WhatsApp account details

Message content and automatic responses

Call and interaction data

Availability settings and operating hours

Usage and efficiency statistics

B. Information we need to manage our interactions with you

When you contact us to receive technological services, we will process accompanying information including:

Agreement details and terms of service

Invoices and payment details

Correspondence with the technical support team

Recording of meetings and consultations

Tracking projects and schedules

Performance and output reports

C. Information collected through AI and automation technologies

The company uses advanced AI tools to improve services:

Analysis of user behavior in systems

Identification of business patterns and trends

Optimization of automation processes

Performance of algorithms and artificial intelligence

Learning data and continuous improvement

D. Information collected for marketing and business development

In accordance with your consent, information is collected for the purpose of tailored marketing:

Site browsing behavior

Pages and materials viewed

Downloads of marketing materials

Participation in webinars and events

Responses to marketing campaigns

Opens and clicks on emails

E. Information collected for implementation and technical support

For the purpose of providing implementation and support services:

Customer system and infrastructure details

Access data to work environments

Documentation of faults and solutions

System logic and performance

Training and training data

Satisfaction tracking

F. Information collected for payment and transaction purposes

When making a payment for services:

Bank account details and transfers

Tax invoices and deduction certificates

Transaction details and payment dates

Billing addresses and purchase order details

Payment history and balances

Important to know: The company does not store credit card details. All financial information is processed securely through authorized payment providers only.

G. Information collected for legal documentation and contact if necessary

Some of the information is used for legal documentation and contact:

Service agreements and terms of employment

Documentation of project requirements and scope

Correspondence with customers

Documentation of claims and problem resolution

Documentation of changes and adjustments

Information collected for monitoring and preventing information security risks

For the purpose of securing the site and systems:

Logs of activity on the site and systems

Information about end devices

IP addresses and browsing activity

Suspicious login attempts

Tracking security threats

Monitoring activity on customer systems

Transferring information outside the borders of the State of Israel

To the extent that information is transferred outside the borders of the State of Israel (for example, for the purpose of contracting with cloud service providers abroad), this will be done in accordance with the law, and inter alia, according to the Privacy Protection Regulations (Transferring Information to Databases Outside the State’s Borders), 5761-2001.

International Services: Some of the providers we work with operate internationally:

Google Analytics – Google’s cloud services

Facebook – Advertising and tracking platforms

International CRM providers

Development and automation platforms

Affiliates and Organizations: Information collected due to your use of the Company’s website may also be transferred to the Company’s affiliated companies, provided that they use this information in accordance with this Privacy Policy.

If the Site’s operations are intended to be integrated or transferred to another corporation, the Company may transfer ownership

In the databases, provided that the conditions for storing the information, the purposes of its use and the manner of its use, do not change.

Providing information to third parties

The company will not, on its own initiative, transfer information collected on the site to a third party, to the extent that this information identifies you, except in the following cases:

Information security: to prevent fraud, hacking and identity theft

Legal obligations: when the company is obligated by law or judicial order

Provision of services: transferring necessary information to complementary service providers

Technical processing: transferring information necessary for the operation of systems

Violation of the terms of use: in the event of a violation or activity contrary to the law

Legal disputes: due to a claim or legal proceeding

Prevention of damage: when the provision of information is necessary to prevent significant damage

Main service providers with whom we work:

Cloud service providers and data storage providers

CRM and automation platform providers

Communication and email marketing service providers

Project development and management tool providers

Technical support service providers

Payment and financial service providers

Collection of information by third parties

The site operates third parties that collect information about site users:

Google Analytics: collects information for the purpose of User behavior analysis

Pages viewed and duration of stay

Source of arrival on the site

Device and browser data

General geographic location

Behavior and interactions on the site

Facebook Pixel: Used to track actions on the site for tailored advertising

Visits to specific service pages

Viewing marketing materials

Downloading documents

Sending contact forms

Participating in events

To manage or opt out: Use your browser settings and third-party sites.

Google Privacy Policy: https://policies.google.com/privacy?hl=iw Facebook Privacy Policy: https://www.facebook.com/privacy/explanation

Cookies and similar technologies

The company’s website uses cookies and similar technological means for the purpose of:

Proper operation of the website

Saving user preferences

Monitoring performance and analytics

Advertising and tailored marketing

Saving session and form details

Security and preventing attacks

Types of cookies used:

Essential cookies:

Cookies necessary for the operation of the website

Saving session and form details

Security and preventing attacks

Marketing and advertising cookies:

Facebook Pixel – tailored advertising

Campaign tracking

Remarketing and personalized advertising

Functional cookies:

Saving language preferences

Remembering form details

Personal content preferences

Cookie management: You can manage cookies using your browser settings.

Please note: Disabling essential cookies may affect the functioning of the site and prevent full use of the services.

Information security

The company ensures that its systems and website are managed under an adequate level of information security, especially considering the sensitivity of business and technological information:

Technical security measures:

High-level information encryption (SSL/TLS)

Security of CRM systems and databases

Regular and secure data backup

Regular security updates of all systems

Monitoring of suspicious activity and preventing intrusions

Protection of customer and project data

Organizational security measures:

Restriction of access to sensitive information by role

Employee training on information security

Comprehensive internal security policy

Ongoing auditing and control

Customer confidentiality procedures

Signing confidentiality agreements with employees

It should be understood that while information security reduces the risks of unauthorized intrusion, it cannot provide complete immunity under all conditions from such intrusion.

My rights in relation to my information

Your right to review the information held about you in accordance with the law: According to Section 13 of the Privacy Protection Law, 5741-1981, every person is entitled to review, in person, or through his attorney authorized in writing or by his guardian, the information about him held in a database.

Additional rights:

Right to rectification: Correct incorrect or inaccurate information

Right to erasure: Delete information that is no longer required

Right to restrict processing: Restrict the use of information for certain purposes

Right to data portability: Receive information in a commonly used format

Right to object: Object to direct marketing

Right to withdraw consent: Withdraw consent to the processing of information at any time

Special rights for business services:

Review project and service history

Update business contact details

Manage communication preferences

Unsubscribe from newsletters and updates

Cases in which the information is not deleted: The use of the information will continue lawfully for one of the following situations and only to the extent necessary and proportionate:

Exercising freedom of expression, including the public’s right to know

Fulfillment of a legal obligation or exercise of authority by law

Protection of the public interest, including for archiving purposes, scientific or statistical research

Administering legal proceedings or collecting debts

Preventing fraud, theft, or preventing actions that may affect the accuracy or reliability of the information

Fulfillment of obligations arising from an international agreement to which the Government of Israel is a party

Fulfillment of liability for customer products and services

How to exercise your rights: You can contact us in any way detailed in the “Contact Details” section below. We will respond to your request within 30 days.

How long will my information be retained by you?

Information about you will be retained in accordance with the purpose of its collection and processing, legal requirements and the nature of the business services:

General retention policy:

Important to know: As a company policy, we do not delete customer information automatically, but retain it for the purpose of optimal service and business continuity. You can request deletion at any time.

Policy General retention:

Business customer details: Retained indefinitely (deletion can be requested)

Project and service details: Retained indefinitely for service and support purposes

Tax invoices: In accordance with accounting and tax requirements

Customer and project information:

Mailing lists: Until unsubscribed

Digital marketing data: According to supplier policy and customer request

Tracking data: Up to 26 months (Google Analytics)

Technical and security information:

Cookies: Depending on the type of cookie (from minutes to 2 years)

Security logic: Up to

Contact information

E-mail: support@mdps.co.il

Phone: 0543978147

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Licensed by the Capital Market, Insurance and Savings Authority

The MDPS company operates under the approval and supervision of the Insurance and Savings Capital Market Authority and holds an extended license for providing credit MR – 68141 and an extended license for providing financial asset services – MR 68143.
Failure to meet the repayment of the loan may result in arrears interest being charged and enforcement procedures.

ברישיון רשות שוק ההון, ביטוח וחיסכון

חברת MDPS פועלת באישור ופיקוח של רשות שוק ההון ביטוח וחיסכון ומחזיקה ברישיון מורחב למתן אשראי מ.ר – 68141 וברישיון מורחב למתן שירותים בנכס פיננסי – מ.ר 68143.
אי עמידה בפירעון ההלוואה עלול לגרור חיוב בריבית פיגורים והליכי הוצאה לפועל.

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