MDPS (hereinafter: “the Company”) wishes to explain its policy regarding the privacy of users of the website it manages and operates – the Uni-Tech website (www.mdps.co.il), including all services provided through it (hereinafter referred to for convenience: “the Company’s website” or “the website”).
The Company intends to explain in this document the purposes and manner of collecting and processing personal information collected on the Company’s website about its users, customers who receive technological solution services, automation and AI for businesses, and their rights arising therefrom.
Important to know: Your use of the Company’s website constitutes your consent to this privacy policy and to everything stated therein. If you do not agree to this privacy policy, you must immediately stop using the Company’s website.
If you are under the age of 18, you must obtain permission to use the Company’s website and the services offered therein from your parents or another person who is responsible for you, and their full consent to this privacy policy.
We emphasize that you are not legally obligated to provide personal information yourself and that your provision of such information is solely dependent on your free will and consent.
The Privacy Protection Law, 5741-1981 defines personal information as data relating to an identified person, or a person who can be identified with reasonable effort, directly or indirectly, through an identifier, such as:
His name
His identity number
His location data
His biometric identifier
Online identifiers of his end devices
Information relating to his physical, economic, health, social or cultural situation
This law, and the regulations under it, establish rules for the lawful processing of personal information.
The information collected on the Company’s website will be stored in the Company’s databases.
Unless expressly stated otherwise, you are not under any legal obligation to provide personal information and the provision of information on your part depends solely on your desire and consent. However, certain services may be provided to you, due to their nature, only if the necessary information is provided for the purpose of providing them, otherwise the Company will be unable to provide them properly or at all.
Name of the database: Database “Uni-Tech” – [Registration number will be submitted after the database is registered]
Contact details in connection with this database are available under the heading “Contact details” detailed below in the privacy policy.
The company offers advanced technological solutions, automation services and AI for businesses. As part of providing services, the following information is collected:
Requests for services and needs assessment:
Identity details: full name, position in the organization
Contact details: telephone, email, address
Company details: name, field of activity, size
Description of technological and business needs
Existing systems and technological infrastructure
Business goals and objectives
Provision of CRM and automation services:
Access details to the client’s systems
Organization and employee data
Information about business processes
Performance and sales data
Integration details with external systems
Automation settings and work concept
Outsourced development services:
Technical and functional requirements
Information on existing databases
Access details to development environments
Testing and QA data
Security and control systems
WhatsApp bot services:
Phone numbers and WhatsApp account details
Message content and automatic responses
Call and interaction data
Availability settings and operating hours
Usage and efficiency statistics
When you contact us to receive technological services, we will process accompanying information including:
Agreement details and terms of service
Invoices and payment details
Correspondence with the technical support team
Recording of meetings and consultations
Tracking projects and schedules
Performance and output reports
The company uses advanced AI tools to improve services:
Analysis of user behavior in systems
Identification of business patterns and trends
Optimization of automation processes
Performance of algorithms and artificial intelligence
Learning data and continuous improvement
In accordance with your consent, information is collected for the purpose of tailored marketing:
Site browsing behavior
Pages and materials viewed
Downloads of marketing materials
Participation in webinars and events
Responses to marketing campaigns
Opens and clicks on emails
For the purpose of providing implementation and support services:
Customer system and infrastructure details
Access data to work environments
Documentation of faults and solutions
System logic and performance
Training and training data
Satisfaction tracking
When making a payment for services:
Bank account details and transfers
Tax invoices and deduction certificates
Transaction details and payment dates
Billing addresses and purchase order details
Payment history and balances
Important to know: The company does not store credit card details. All financial information is processed securely through authorized payment providers only.
Some of the information is used for legal documentation and contact:
Service agreements and terms of employment
Documentation of project requirements and scope
Correspondence with customers
Documentation of claims and problem resolution
Documentation of changes and adjustments
Information collected for monitoring and preventing information security risks
For the purpose of securing the site and systems:
Logs of activity on the site and systems
Information about end devices
IP addresses and browsing activity
Suspicious login attempts
Tracking security threats
Monitoring activity on customer systems
To the extent that information is transferred outside the borders of the State of Israel (for example, for the purpose of contracting with cloud service providers abroad), this will be done in accordance with the law, and inter alia, according to the Privacy Protection Regulations (Transferring Information to Databases Outside the State’s Borders), 5761-2001.
International Services: Some of the providers we work with operate internationally:
Google Analytics – Google’s cloud services
Facebook – Advertising and tracking platforms
International CRM providers
Development and automation platforms
Affiliates and Organizations: Information collected due to your use of the Company’s website may also be transferred to the Company’s affiliated companies, provided that they use this information in accordance with this Privacy Policy.
If the Site’s operations are intended to be integrated or transferred to another corporation, the Company may transfer ownership
In the databases, provided that the conditions for storing the information, the purposes of its use and the manner of its use, do not change.
The company will not, on its own initiative, transfer information collected on the site to a third party, to the extent that this information identifies you, except in the following cases:
Information security: to prevent fraud, hacking and identity theft
Legal obligations: when the company is obligated by law or judicial order
Provision of services: transferring necessary information to complementary service providers
Technical processing: transferring information necessary for the operation of systems
Violation of the terms of use: in the event of a violation or activity contrary to the law
Legal disputes: due to a claim or legal proceeding
Prevention of damage: when the provision of information is necessary to prevent significant damage
Main service providers with whom we work:
Cloud service providers and data storage providers
CRM and automation platform providers
Communication and email marketing service providers
Project development and management tool providers
Technical support service providers
Payment and financial service providers
The site operates third parties that collect information about site users:
Google Analytics: collects information for the purpose of User behavior analysis
Pages viewed and duration of stay
Source of arrival on the site
Device and browser data
General geographic location
Behavior and interactions on the site
Facebook Pixel: Used to track actions on the site for tailored advertising
Visits to specific service pages
Viewing marketing materials
Downloading documents
Sending contact forms
Participating in events
To manage or opt out: Use your browser settings and third-party sites.
Google Privacy Policy: https://policies.google.com/privacy?hl=iw Facebook Privacy Policy: https://www.facebook.com/privacy/explanation
The company’s website uses cookies and similar technological means for the purpose of:
Proper operation of the website
Saving user preferences
Monitoring performance and analytics
Advertising and tailored marketing
Saving session and form details
Security and preventing attacks
Essential cookies:
Cookies necessary for the operation of the website
Saving session and form details
Security and preventing attacks
Marketing and advertising cookies:
Facebook Pixel – tailored advertising
Campaign tracking
Remarketing and personalized advertising
Functional cookies:
Saving language preferences
Remembering form details
Personal content preferences
Cookie management: You can manage cookies using your browser settings.
Please note: Disabling essential cookies may affect the functioning of the site and prevent full use of the services.
The company ensures that its systems and website are managed under an adequate level of information security, especially considering the sensitivity of business and technological information:
Technical security measures:
High-level information encryption (SSL/TLS)
Security of CRM systems and databases
Regular and secure data backup
Regular security updates of all systems
Monitoring of suspicious activity and preventing intrusions
Protection of customer and project data
Organizational security measures:
Restriction of access to sensitive information by role
Employee training on information security
Comprehensive internal security policy
Ongoing auditing and control
Customer confidentiality procedures
Signing confidentiality agreements with employees
It should be understood that while information security reduces the risks of unauthorized intrusion, it cannot provide complete immunity under all conditions from such intrusion.
Your right to review the information held about you in accordance with the law: According to Section 13 of the Privacy Protection Law, 5741-1981, every person is entitled to review, in person, or through his attorney authorized in writing or by his guardian, the information about him held in a database.
Additional rights:
Right to rectification: Correct incorrect or inaccurate information
Right to erasure: Delete information that is no longer required
Right to restrict processing: Restrict the use of information for certain purposes
Right to data portability: Receive information in a commonly used format
Right to object: Object to direct marketing
Right to withdraw consent: Withdraw consent to the processing of information at any time
Special rights for business services:
Review project and service history
Update business contact details
Manage communication preferences
Unsubscribe from newsletters and updates
Cases in which the information is not deleted: The use of the information will continue lawfully for one of the following situations and only to the extent necessary and proportionate:
Exercising freedom of expression, including the public’s right to know
Fulfillment of a legal obligation or exercise of authority by law
Protection of the public interest, including for archiving purposes, scientific or statistical research
Administering legal proceedings or collecting debts
Preventing fraud, theft, or preventing actions that may affect the accuracy or reliability of the information
Fulfillment of obligations arising from an international agreement to which the Government of Israel is a party
Fulfillment of liability for customer products and services
How to exercise your rights: You can contact us in any way detailed in the “Contact Details” section below. We will respond to your request within 30 days.
Information about you will be retained in accordance with the purpose of its collection and processing, legal requirements and the nature of the business services:
General retention policy:
Important to know: As a company policy, we do not delete customer information automatically, but retain it for the purpose of optimal service and business continuity. You can request deletion at any time.
Policy General retention:
Business customer details: Retained indefinitely (deletion can be requested)
Project and service details: Retained indefinitely for service and support purposes
Tax invoices: In accordance with accounting and tax requirements
Customer and project information:
Mailing lists: Until unsubscribed
Digital marketing data: According to supplier policy and customer request
Tracking data: Up to 26 months (Google Analytics)
Technical and security information:
Cookies: Depending on the type of cookie (from minutes to 2 years)
Security logic: Up to
E-mail: support@mdps.co.il
Phone: 0543978147